When applying for property jobs in London, a CV plays a really important part in the application, showing employers your experience and qualifications. But another way to help your application really stand out is with a well-written cover letter, allowing you to show enthusiasm, knowledge, and genuine interest in the specific role you’re applying for.
In such a competitive job market, especially in areas like London, employers may receive hundreds of applications for each property role, and a good cover letter can really help you stand out amongst other applicants. In this post, we share why a strong cover letter can help set you apart in the property job market and offer some helpful tips when writing one.
How a Strong Cover Letter Can Boost a Job Application
Whilst a CV is a vital part of any job application, a cover letter is equally important and should never be underestimated. It’s an opportunity to showcase personality, passion, and professionalism - helping your application stand out among the many others. Whatever level you’re applying for in the property industry, a well-written cover letter can really make a difference. Not everyone takes the time to write one, so doing so shows initiative and could be the reason you get shortlisted. Here are three key reasons why a strong cover letter stands out.
- Shows Genuine Enthusiasm for the Role - A great cover letter lets you express your interest in the specific role and company in a way a CV simply can’t. Employers want to hire people who are motivated and excited to join their team, not just those looking for any job. By taking the time to explain why this role appeals, you demonstrate enthusiasm, which is especially important in client-facing property roles.
- Demonstrates Research and Industry Knowledge - Tailoring a cover letter to the role shows that you’ve taken the time to research the company and understand their position in the market. Mentioning recent news, services, or company values helps build a connection with the employer. In the property industry, where knowledge of the local market and company approach is key, this shows genuine interest in the role and are ready to hit the ground running.
- Highlights Relevant Strengths and Soft Skills - While a CV lists your experience, a cover letter allows you to focus on relevant strengths for that specific role. Showing an emphasis on transferable skills, such as communication, negotiation, or problem-solving, can really matter in property jobs. This personalised approach can help the employer picture you in the role and better understand how you can add value to their team.
Tips for Writing a Great Property Cover Letter
To make a job application stand out, a cover letter needs to be clear, tailored, and professional. It should complement your CV, not repeat it, and show the employer why you’re the right fit for the role. From how you open the letter, the tone used and the points included, everything should be carefully considered. Below are three tips when writing a cover letter for a property role;
Tailor it to Each Role and Employer
Avoid using a generic template when writing cover letters. Instead, write a new letter for each job application, referencing the specific role and company. Mention why you're interested in the role at a specific company and how your skills match the opportunity. Tailoring a cover letter shows attention to detail and helps make a stronger connection with the reader, an essential quality in any property role.
Start Strong and End with Impact
First impressions count, so open with a clear and confident statement about who you are and why you're applying. Keep the letter concise and well-structured, and end by reiterating your interest in the role. A strong closing, such as expressing enthusiasm for an interview or highlighting your availability, leaves a positive impression and encourages the reader to take the next step.
Highlight Skills and Achievements, Not Just Roles or Duties
Rather than listing past responsibilities, focus on results and accomplishments. For example, mention how you exceeded targets, handled difficult tenants, or played a role in growing a lettings portfolio. This shows you're proactive and capable, which is especially important in a results-driven industry like property.
What Not to Do in a Property Cover Letter
While a cover letter is a great opportunity to impress, there are also a few things you should avoid. Ensure that you don’t make it too long, try to keep it to one page. Also make sure that you use professional language, and avoid using any overly casual phrases. Ensure to spell check your cover letter too, avoiding spelling and grammar mistakes. If your cover letter is rushed or careless, it can also reflect poorly on your attention to detail. It’s also important to not send the same letter to every job, as recruiters and hiring managers will quickly spot generic applications.
Find your Next Property Role in London with Pear Recruitment
Pear Recruitment is a specialist property agency, helping candidates with property job searches in London and across the rest of the UK. We recruit for a wide range of property roles at all levels, from lettings and sales to property management, valuation, and more, on behalf of a variety of trusted clients. Our team of experienced recruiters is here to support you through every stage of your job search, from creating the perfect CV, to preparing you for interviews, and even negotiating salaries on your behalf.
By partnering with Pear Recruitment, your job search becomes straightforward and backed by the expertise of our dedicated property recruitment team. To learn more about how we can help find your next property role in London, contact Pear Recruitment today.
